I embody an unquestionable joie de vivre when approaching life. 

The exuberant joy of life is tangible with a certain richness and depth. I find it in all things I do, see, and feel. This infectious principle overflows into my career and how I build relationships with clients and friends. Every project is an opportunity to cultivate the joie de vivre waiting to be unveiled. 

Photography by  Shelby Ursu , New Orleans

Photography by Shelby Ursu, New Orleans

Joie de vivre is a French phrase often used in English to express an exuberant enjoyment of life. It can be a joy of an a conversation, of a meal, of anything one might do...a joy of everything, a philosophy of life.

Over the last 12 years, I’ve learned many clients have difficulty understanding their marketing and creative needs. As business owners, they can be easily overwhelmed with hiring the right person to take their brand to new heights. 

With an optimistic perception—or voir le vie en rose mentality—I’ve been successful at peeling away layers right before a client’s eyes through an easy to understand process that is not only digestible but exciting. 

If you have determined the need to refresh, create, or strengthen your current look, marketing tactics, or overall brand as a whole, I will be your true business partner from beginning to end. Whether you’re simply looking for a logo design, to refresh your website, throw an event, plan a short-term digital campaign, or to build an entire brand from scratch, you will capture the joie de vivre throughout this experience and beyond.

No matter the magnitude of these endeavors, I understand the significance of eliciting a genuine human response to the target audience. Strong consumer awareness will spark enthusiasm and inspire your customers. Not only will they be awarded a visual and visceral experience, you will as well.

Photography by  Shelby Ursu , New Orleans

Photography by Shelby Ursu, New Orleans


2015-2019 | Co-founder + Chief Creative Officer, Fame15 Creative
2013-2015 | Marketing Director & Graphic Designer, The Dog Stop
2013 | Marketing Manager, Avnet: HP Services
2012-2013 | Marketing & Events Manager, Graphic Designer, Capristo Salon
2008-2012 | Marketing Director & Graphic Designer, Philip Pelusi Salons
2007-2008 | Marketing Coordinator & Graphic Designer, Philip Pelusi Salons


2016-present | Chair of the Heinz History Center History Uncorked Annual Event
2017 | Committee Member of the Family House Polo Match
2015 | Pittsburgh’s 50 Finest to Benefit the Cystic Fibrosis Foundation
2013-2015 | Chair of the Ladies Hospital Aid Society Wild Orchid Annual Event


Bachelor of Fine Arts in Communication Design with a Focus in Advertising & Graphic Design, Kutztown University 2006


One Great Dane named Molly and two cats (sisters) - The Dark One “Corky” and Norman Bates


Ostriches, walking on sidewalk grates, man-made heights

the song that will play at my funeral

Prince - “Let’s Go Crazy”

favorite sound

Trains in the distance

favorite author

Haruki Murakami

favorite dive bars

Le Mardi Gras, Dee’s Cafe, Ruggers Pub, & Gooskis - Pittsburgh
Mac’s Club Deuce - Miami
Aunt Tiki’s & Golden Lantern - New Orleans
Hinano Cafe, Rainbow, & The Gaslite - Los Angeles

one thing i could not live without


The prospect of rebranding my successful boutique was terrifying. I dragged my feet for months. Then, I met Sara when she was in town from Pittsburgh and was shopping in my store. I shared my vision with her, we connected and she asked to bid on the job. My first inclination was Pittsburgh? How would that work? Well, it worked out great. She is smart, creative and concientious. She is easy to work with, understands the challenges small business owners face and she is really patient. The bumps along the way were ironed out immediately and I know I can count on her. Her guidance during my learning curve with social media was invaluable. As we finish up the project, we are talking about moving to the next one. Rebranding? She gets it....and takes the terror out along the way!


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